Inside the Amazon lab that could change the way we recycle plastic
There’s no question that Amazon is known for its packaging. Boxes and mailers with the ubiquitous smile logo now dot the porches of every neighborhood in the country. And with the company’s 2017 purchase of Whole Foods, it became a major player in food packaging as well, wrapping everything from produce to potato chips.
Since then, the chain has expanded to 535 locations and increased its sales 40%. That means that every day, millions of people take home some food wrapped in plastic from Whole Foods—but probably rarely think about the packaging. But in a nondescript warehouse in a still-industrial part of Seattle, five scientists at Amazon’s Sustainable Materials Innovation Lab are trying to design a better package.
This work is twofold. First, researchers are putting dozens of bio-based plastics through a gauntlet of tests on things like tensile strength, tear strength, and seal strength to see how they compare to their fossil-fuel-based counterparts. Second, they’re working with a handful of partners to make sure that when this packaging hits the market, there’s a recycling infrastructure already in place that can support it.
“Our long-term objective is to enable simplicity and recycling of plastics in the same way that you have paper today,” says Alan Jacobsen, the director of Materials and Energy Sciences at the lab. “You don’t need to know, is it a 1, 2, 3, 4. You just throw it.”
The intense focus on circularity stands in stark contrast to the overconsumption that Amazon’s business model entails—and the vast amounts of junk it distributes, particularly with the recent launch of Haul, where every item is under $20. Jacobsen, for his part, says that he knows people are going to buy products at “a range of price points. . . . We try to figure out how to enable that in the most sustainable way.” And the company says it intends to make the research and technology available beyond Amazon, which means that if it’s successful, it could lead to a fundamental change in packaging—and recycling—throughout the economy.
